NEW IN AT THE ALLOTMENT STORE THIS WEEK WE HAVE UPCOMING LABEL '' AVELON '' AND THEIR SS/14 COLLECTION.
AVAILABLE NOW IN STORE AND ONLINE : http://www.allotmentstore.co.uk/AVELON/?CID=1
TAKEN FROM AVELONS OWN WEBSITE :
''Avelon believes in beautiful different. We see beautiful where others do not. We like to surprise by being counter-intuitive, to take things out of context. Avelon likes to be subtle, but we are strong when we need to be. You will see Avelon when high fashion meets reality, when effortless meets directional. You will find Avelon when sophisticated luxury meets raw edge. Avelon likes to be smart without being boring, to be casual with flair. We do not like to shout, we prefer to whisper. Avelon leads by following itself.
We are Avelon, we believe in beautiful different.''