Buying Yohji Yamamoto Menswear at Paris Fashion Week

The Allotment Store's visit to the Yamamoto Showroom in Paris

If you have been following the Allotment Store blog you will know that we spent some time at Paris Fashion Week earlier this month, visiting the showrooms of the designers we will be stocking this FW19/20.

We are continuing our ‘Being a Buyer at Paris Fashion Week’ blog series with a look at our trip to the Yohji Yamamoto menswear showroom.

Our appointment at the Yamamoto showroom was at 10am on the 20th January, so it was an early start for Sol, who can be seen here making his way up the stairs, dressed all in black, on his way to pick out new stock for the store.

 Yohji Yamamoto showroom entrance

“Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious. But above all black says this: "I don’t bother you - don’t bother me".

Yohji Yamamoto

As this was day 3 of our trip and of back to back showroom appointments, Sol definitely had a touch of the 'don't bother me' going on.

However, once inside the showroom Sol’s mood definitely improved. Being surrounded by Yohji Yamamoto menswear, exquisitely made pieces and the buzz of buying in Paris is just what Sol needed to get the day off to a great start. 

"The buzz in the showroom was mood enhancing and inspirational"

After having a good look around at what was on offer, Sol began to pick out some pieces that he wanted to bring back to the store in Leeds. With the help of a model who was on hand he spotted these contemporary Yamamoto trousers which were teamed with a minimalist black top.

 Male model at Yohji Yamamoto Paris showroom

A couple of black shirts caught Sol’s attention. One was a very simple design, but in true Yamamoto style, the quality, material and cut, set the shirt apart from mass produced items you will find in most high street stores.

Stylist working on Yamamoto menswear look

The second black shirt was Sol’s favourite piece at the showroom and one you can expect to see in store next Autumn Winter 19/20. 
The shirt has an interesting design on the collar, buttoned at the neck with a loose ruffle and hanging fabric design. A piece that will look fantastic for this years festive parties, or for the uber stylish male who knows how to dress to impress.

 Yohji Yamamoto mens shirt FW19/20

We hope you have enjoyed our look into what is like buying Yohji Yamamoto clothing at Paris Fashion week. We will be sharing our experiences of the other fashion showrooms we visited in upcoming posts, but in the meantime we would like to leave you with some words of wisdom, from Yamamoto, one of the most influential clothing designers of our time.

“Fashion cannot make you sexy. Experience makes you sexy. Imagination makes people sexy. You have to train yourself, you have to study, and you have to live your life.”

Yohji Yamamoto

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