NEUW DENIM WAS RECENTLY FEATURED IN SPORTSWEAR INTERNATIONAL MAGAZINE AND VICE SO WE THOUGHT WE"D GIVE YOU A LIITLE MORE OF AN INTRODUCTION TO CATCH UP WITH ONE OF THE COOLEST DENIM BRANDS IN THE PRESS RIGHT NOW.
WHO BETTER THAN THE FOUNDERS TO GIVE YOU AN IDEA OF WHAT NEUW IS ALL ABOUT:
''The ideas behind Neuw originally started to take form in Brussels, Belgium on a street called Nieuwlandstraat. That’s where the brand name comes from. The initial process was like starting a band or writing a novel. First you study the past masters, then you extract the best bits, revise them and make them yours.
For us, this wasn’t quick or easy. We spent years travelling, collecting and examining every detail of thousands of vintage garments that had endured the tough test of time in mines, on fields and on big city streets.
Every pair of jeans we make is based on this research.
But, rather than just replicating what once was, we adapt our details, patterns and fabrics to be right for now. We call this process Vintage Revision. To us, it’s just like punk rock. Built on a foundation of ancient blues but delivered with a sense of urgency and passion for the zeitgeist. Neuw and Vintage Revision is about creating modern jeans based on classic culture and proud craftsmanship that we love.''
Shop the range online at The Allotment